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Advertisers News:

Advertising Agencies: Promotions at Global Hue Latino - Portada Magazine

Portada Magazine

Advertising Agencies: Promotions at Global Hue Latino
Portada Magazine
GlobalHue, the full-service marketing communications agency that works with clients such as the Jeep brand and Verizon, announced a series of internal promotions and new hires in order to enhance the agency's capabilities and build for the future.

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Revenue watch: Advertisers getting more interested in mobile
New research indicates that advertisers may be overlooking mobile ads in favor of printEUR”for now. But that appears to be changingEUR¦ According to a recent report from Flurry (a mobile analytics provider), currently U.S. consumers currently spend nearly a quarter of the total time they devote to all media to mobile. This is second only to TV (which commands 40% of consumer media experience time ...

Elias/Savion Advertising, Inc. Receives Three Awards of Merit at PRSA . - Sacramento Bee

Elias/Savion Advertising, Inc. Receives Three Awards of Merit at PRSA .
Sacramento Bee
21, 2012 -- /PRNewswire/ -- Elias/Savion Advertising, Inc., an award-winning, full-service marketing, public relations and interactive services firm located in Pittsburgh, Pa., is pleased to announce that the agency team was honored with three awards .

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Advertisers Think Television is Becoming More Effective
National advertisers believe that television advertising has become more effective, according to a new study, and many are allotting more of their media budgets to the medium...

Piyush Pandey and the Vedanta open letter - Firstpost

Firstpost

Piyush Pandey and the Vedanta open letter
Firstpost
What call does an advertising agency make when confronted with a situation like Pandey must have when Vedanta approached Ogilvy? Does an agency go into the merits of the company concerned? Does an agency go into the 'ethics' issue?

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RichRelevance Accelerates Advertising Momentum with New Appointments - MarketWatch (press release)

RichRelevance Accelerates Advertising Momentum with New Appointments
MarketWatch (press release)
CNET and Ziff Davis veteran and former Chief Revenue Officer of AnchorFree, Andrew Zeiger, has joined RichRelevance as the General Manager of RichRelevance Advertising. The company also named UC Berkeley Haas Business School marketing faculty member .

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Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More
A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. They are targeting the social site's users who have played video games, watched videos, or listened to songs, among other examples...

Facebook readying new premium ads?
Leaked document shows ad upgrade presentation apparently targeting the friends of advertisers' fans. Originally posted at News - Digital Media..

Association of National Advertisers and Canoe Ventures Demonstrate Power of ITV in CEE MEE Initiative
Canoe Ventures, the advanced television joint venture of the nations leading cable companies, and the Association of National Advertisers today released summary findings from its year-long study of interactive television effectiveness...

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